June 18, 2018
I’ve mentored 100’s of coaches over the years, and, more recently gotten a lot of questions about Instagram. A lot of coaches are attempting to use Instagram as clients.
Since this is a hot topic, I’d like to quickly give you 4 tips to increase your engagement. By engagement, I mean, of course, post likes, comments, and obviously bio link clicks.
First of all…
Nearly every single one of the coaches that follow us on Instagram seem to be reading out of the same playbook. They aren’t getting results because there’s absolutely nothing that stands out about what they’re doing.
When everyone is doing the same thing and saying the same thing, you become noise. And when you become noise, most of your followers are scrolling past your posts because they blend in too much.
I think there’s so much room to really be creative. If you want to create some disruption, then it probably means that you’re going to have to do something that no one else is doing.
What’s the worst thing that could happen? I mean, you can go back vanilla if you find changing things up doesn’t work.
Right now, your followers are on Instagram liking and commenting on posts all day long, but maybe not yours.
What if you could know what your followers do like and would respond to? Would that help you make an informed decision to change things up?
Well, you can!
Instagram actually allows you to see the engagement history of all your followers in real time. Take a look at the kinds of pictures, the kinds of memes, the kinds of videos that they are engaging with. See if you can find themes, styles, etc.
These are the best clues on how you should alter your content so you can maximize engagement.
Go to your Instagram Home Screen and click the Heart Icon:
Select the “Following” tab to see what things your followers have been engaging with:
Do your followers like pictures of you?
Do that like certain kinds of topics?
Do they prefer video over pictures?
Do you have higher engagement early in the morning? In the afternoon? At night?
There are so many things to take note of. Once you find the consistent trends, start giving your audience more of the same.
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