July 18, 2018
Summer is here in full force, but guess what? You’re still in business!…that is, at least you should be!
These approximately 90 days out of the year shouldn’t be considered anything but a strategic season to do things in your business that you couldn’t accomplish during any other time in the year.
Now that I’ve made you aware of this fact, let me show you how you can make the most of the rest of this summer:
“Summers are slow” is the prevailing mindset of many businesses right now.
That’s a huge advantage for coaches.
Because that means that no one is being particularly aggressive when it comes to selling anything if it’s not beach balls or swimsuits.
So if hardly anyone is making attempts to make calls to potential clients, it means that you have an incredible opportunity to reach out to people who’d be interested in your services without all the additional marketing noise.
It’s not time to close up shop and assume everyone is going on vacation. This is an amazing time to be heard more than ever – so reach out!
Summer is a great time to grow! Take advantage of some of your downtime by taking on some extra training or workshops.
I’m not a bit embarrassed to do a cheap plug for our school right here:
How do you do that? Here are some ways:
- Go mobile
Get out of the house/office. Work from summer patios, cafes, coffeeshops, or wherever you can find a creative outdoor space with WiFi.
- Bring your business to festivals & community events
Go to where the people are. Enjoy yourself. Have fun and mingle while you plug your business.
- Summer theme your coaching offerings
Are there areas like relaxation, life/work balance, recreation, etc that you can focus on that might be of special interest for your potential clients?
You never know till you try!
Summer is already flying by, but you still have time to leverage the season to benefit your coaching practice!
I’D LOVE TO HEAR FROM YOU!
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