You’re not simply marketing to a teenager. As a matter of fact, you’re going to have to get buy-in from both parents and teens. Here's how to start...
July 9, 2018 Over the past few years, I’ve seen a rising interest in coaching teens. I’d like to dedicate this Mentor Monday to those of you who share this interest by answering the 3 questions I’m asked most. And I’m going to answer them in order of importance: To this first question, I would reply with a resounding “Yes!” It is true that most teens don’t have any money. But, while they lack their own personal finances, they have something even better that’s not limited to an hourly wage: buying power. One way of describing buying power is that